The French Resistance (to e-books)?


This article from highlights a fascinating question: If everyone is exposed to technology, do we all (globally) react the same way? Can there be a cultural reaction to digital media?      

The author, Dave Copeland, points out that on a recent visit to France he witnessed much less e-reading than he’s accustomed to in the States. This, despite the fact that the French are avid readers of books and magazines. Believe it or not, everyone did not walk down the street with their eyes glued to a screen!

The author suggests that government support for bookstores plus the publishers’ ability to set e-book pricing accounts for some of the differences he saw. Still, he thinks that marketing for digital publishing will have to figure in cultural preferences. Something to consider as you munch on a croissant and sip your cafe!

Shira S.


One thought on “The French Resistance (to e-books)?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s