The Scent of Chocolate Makes Money- And Sense

chocolateCustomers in a Belgian bookstore were treated to the aroma of chocolate, and as a result, according to researchers and this NPR post, were “40 percent more likely to buy romance novels and cookbooks, and about 22 percent more likely to buy books in other genres.” Belgian researchers, concluding that the smell of chocolate boosts book sales, published their findings in the Journal of Environmental Psychology. Did they really need a study? This is Just further proof that chocolate never disappoints!

Laura

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